Client Background:

The client, the owner of Cragaig Beag, a charming self-catering property in Tobermory, Isle of Mull, aimed to establish a compelling online presence and attract visitors seeking accommodation in the picturesque location. The primary goal was to create a visually appealing and user-friendly website with a focus on responsiveness.


Design a fully responsive website that effectively showcases Cragaig Beag, highlights its unique features, provides booking information, and captures the essence of the Tobermory experience.


  1. In-depth Consultation:
    • Conducted extensive discussions with the client to understand the unique selling points of Cragaig Beag and the target audience’s preferences.
  2. Competitor Analysis:
    • Explored other self-catering accommodations in Tobermory to identify key differentiators and ensure the website stands out.
  3. Design Concept:
    • Created a design concept that reflects the properties charm, incorporating high-quality visuals of the property, surrounding scenery, and interior spaces.
    • Employed a color palette and typography that aligns with the properties ambiance and the natural beauty of Tobermory.
  4. Responsive Design Implementation:
    • Utilized responsive design principles to ensure the website functions seamlessly on various devices, offering an optimal user experience regardless of screen size.
    • Conducted rigorous testing across multiple devices and browsers to guarantee consistent performance.
  5. Booking Integration:
    • Implemented a user-friendly booking system, allowing visitors to easily check availability, view pricing, and make reservations directly through the website.
  6. Local Information and Recommendations:
    • Included a section highlighting local attractions, dining options, and activities to enhance the visitor’s stay and encourage exploration of Tobermory.


The responsive website for Cragaig Beag delivered the following outcomes:

  1. Engaging Visual Appeal:
    • The visually appealing design captured the essence of Cragaig Beag and Tobermory, attracting visitors and creating a memorable first impression.
  2. Efficient Booking Process:
    • The integrated booking system streamlined the reservation process, increasing user satisfaction and conversion rates.
  3. Local Connection:
    • Inclusion of local information fostered a connection with Tobermory, providing guests with valuable insights into the area’s attractions.
  4. Increased Visibility:
    • The website contributed to increased online visibility for Cragaig Beag, reaching a wider audience seeking self-catering accommodations on the Isle of Mull.


The responsive website design for Cragaig Beag successfully showcased the properties unique charm and Tobermory’s beauty, resulting in improved online presence and enhanced user experience. Regular updates and ongoing optimization will ensure the website continues to meet the needs of both the client and potential guests.


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